"Questions"

18 May 2020

30s

Fear of the Unknown

The prospect of contracting Covid-19 is scary for everyone, but those with pre-existing conditions have an extra layer of worry to deal with. The omnipresent nature of that concern is skilfully portrayed in this ad for the British Heart Foundation, which addresses the uncertainty and anxiety those with heart conditions are currently living with.

Various methods of escapism are tainted by unanswerable questions - from crosswords filled with fear to video games flashing up worries instead of loading screens. It's a relatable look at how such anxieties can creep into every facet of daily life, and why the advertised charity's helpline is such a vital resource.

UK

Charities