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Amazon

"The Show Must Go On"

3 November 2020

2 mins


The world's a stage.

As readers of DAVID will be painfully aware, 2020 has been an extremely tough year for the arts. Creatives and venues alike have limped their way through lockdowns and restrictions, with many succumbing to the economic bludgeoning of Covid-19. One thing which hasn't changed this year is the deep passion performers have for their craft - something which is captured beautifully in this resilient ad for Amazon.

The narrative spools out in unhurried fashion over two minutes, as a young ballerina's mood shifts from joy at being cast in a leading role to despair when the performance is cancelled. Yet thanks to a quick-thinking sibling and a supportive local community, there's a socially-distant solution.

Director Melina Matsoukas has done a wonderful job here, allowing the young dancer's determination and stamina to speak for themselves - no dialogue needed. An orchestral version of Queen classic 'The Show Must Go On' only enhances the film's emotional highs and lows, swelling in encouragement when the dancer finally takes to her unconventional stage. A glimmer of much-needed creative hope in depressing times.

UK

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CREDITS
Creative Agency: -1 Lucky Generals
CD: -1 Nick Bird
-1 Lee Smith
Creative: -1 George Allen
Business: 0 Minnie Vaughan
Head of Film: 0 Joe Bagnall
Ass't Producer: 0 Camilla Hempleman-Adams
Production Co: -1 PRETTYBIRD
Director: -1 Melina Matsoukas
Producer: -1 Marian Mikhail
-1 Juliette Larthe
Prod M'ger: 0 Benji Landman
EP: -1 Juliette Larthe
-1 Ted Thornton
VFX: -1 Electric Theatre Collective
Color: -1 Company3
Colorist: -1 Tom Poole
Sound House: -1 750MPH
Sound Design: -1 Sam Ashwell
Lucky Generals
PRETTYBIRD
Electric Theatre Collective
Company3
750MPH
Review posted: 3 November 2020 - 17:02
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