"I Can Do Anything"

23 September 2019

60s

Just do it.

Virgin Media skew younger with their latest ode to ceaseless entertainment, thanks to a girl who sees the potential of a multimedia bundle and then some. Like middle-aged fantasist Steve before her, the protagonist says she can satisfy every whim through mobile data or fibre optic broadband - bedtime be damned.

So much for reducing children's screen time, some might say, while the ad's closing moments have a certain cultish vibe to them. Nonetheless, director Raine Allen-Miller executes some excellent transition shots as she creates a high-tempo piece of fun that maintains the brand's irreverent streak. Fingers crossed we don't see a square eyes epidemic as a result.

UK

Broadband Providers