"Summer or Nothing"

10 April 2019

60s

Here comes the summer

Keen to draw a line under their recent boardroom dispute, Superdry look to summer with this slick commercial dedicated to the business of leisure. Directed by Radical Friend, the film follows a gaggle of stylish young people as they go about their day in relaxed fashion - from waking up with the sun to frolicking on a beach.

Measured VFX work adds considerable sheen to the proposition, as flashes of graphics and animation give things a pleasantly surreal vibe. From screen distortion to a colour-changing car, it's an extra layer of fun which elevates the caper squarely into the realm of cool. Shrewd use of the brand's Japanese iconography, too.

UK

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