"Sorry, Italy"

11 October 2019

30s

Pizza Punks

Subway gleefully celebrate upsetting an entire nation with their rip off of a beloved national cuisine: pizza subs. The decision to embrace their image as the shittier version of more upmarket foods has an anarchic quality to it, and is a canny approach to take as opposed to harping on about the quality of ingredients like others in the sector.

The ad, directed by Greg Bray, has a similarly unexpected quality - a slice of life, travel documentary feel which certainly doesn't scream 'fast food commercial'. From nuns ripping down posters to locals chasing away the camera in disgust, it's a boiseterous way to draw attention to the new sandwich-pizza hybrid.

UK

Fast Food Restaurants