"We Make Gin Not Compromises"

20 March 2019

60s

Swan to watch.

Move over, Gordon the Boar - there's a new anthropomorphic gin connoisseur in town. His name is Mr Swan, and he's the focal point of this terrific commercial for artisan distillers Sipsmith.

Realised through deft stop-motion animation, Mr. Swan (voiced by Julian Barrett) saunters through the ad whilst outlining the gin's production process. He may be fowl, so to speak, but Swan proves a witty and entertaining advocate for the brand's wares.

This is in large part down to a great script from Jonny Durgan and Ilka Mourao's - with Jeff Low's distinctive voice making a clear contribution as well - which offsets the protagonist's mild narcissism with his human colleagues' deadpan replies. The result is a refined slice of comedy, as well as a thoroughly modern spin on the ol' G&T.

UK

Gin