"Walk of Shame"

5 February 2019

60s

Deo-drama.

This wonderfully over-the-top ad for Rexona tackles sweat patches in an unexpectedly theatrical fashion. Whenever a hapless young man dares to raise his arm, he triggers slow-motion horror from anyone unfortunate enough to absorb his B.O.

As children cry, adults scream, and dogs howl at the state of his pits, the level of slo-mo disgust escalates. The orchestral soundtrack only amplifies the humour, producing near-operatic levels of bodily drama.

Needless to say, the only countermeasure is a burst from the advertised deodorant - accompanied by a textbook shirt rip from the protagonist. Rarely has a yellow armpit stain been this entertaining.

Turkey

Deodorants / Anti-Perspirants