"The French Exchange"

9 November 2019

2 mins 10s

And After All

Renault chart the evolution of a relationship through the years in this touching commercial for their Clio model. A reluctant exchange student finds herself increasingly taken with the child of her home-stay family - a friendship which evolves into more as the pair stay in touch and grow up together.

Breathy acoustic covers of pop songs (let alone 'Wonderwall') are usually a bad call in Adland, but this version of the Oasis classic helps establish the film's bittersweet tone perfectly. Through first kisses, forced smiles, break-ups and make-ups, the two are always drawn back to each other.

Director Frédéric Planchon has done a great job of charting the ups and downs of love here, which means the final reveal that the women are spending their lives together happily lands with emotional heft to spare. It's enough to stir what romance is left in DAVID's jaded soul, no less.

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