"Helden"

18 November 2019

3 mins

Human Heroes

Nike's German arm offer a timely ode to diversity in this thought-provoking three-minute film. At a time when humanity seems more divided than ever, the brand hone in on the universal nature of sport to remind us that - regardless of whether we're a star athlete, refugee, disabled, young, or old - we are all residents of the same rock hurtling through space.

A cover of David Bowie's 'Heroes' provides an obvious but powerful soundtrack, drawing each vignette together and offering a pointed parallel with its original subject matter as a woman walks past a remaining piece of the Berlin Wall. With an epic tone and sweeping visuals, this is a passionate call for people to be, in the words of Bill and Ted, excellent to each other.

Germany

Sportswear