"Beer Munch"

14 October 2019

30s

End Monotonous Munching

Elevating bar snacks to gourmet level is the latest ambitious project from McCain... well, elevating them to the freezer aisle, at least. 'Beer Munch' is the straightforwardly-named gist of this amusing ad, which sees the British public fall in love with various beige nuggets of booze-absorbing goodness.

While said nuggets' contents aren't explicitly identified here - a little research suggests anyone in need of cheesy, salty, or spicy snacks will be catered for - it's not really necessary when the ad suggests their mere presence at a gathering is cause for celebration.

Director Zach Math has coaxed some lovely OTT performances from his cast, which lends a light-hearted tone to proceedings. From swanky dinner parties to back garden barbecues, it seems the appropriate approach is, always, to chow down.

UK

Frozen Food