"fReEsTyLe"

17 July 2019

2 mins 05s

fReEsTyLe

This stripped-down promo for *J* track 'Freestyle' demonstrates that astute use of simple visual effects can produce impressive results. Director Zak Razvi uses light and shadow to great effect here, proving once and for all that reflective jackets can be both functional and stylish.

Switching between washes of blue and red light and taking place in a murky woodland location, the minimalist promo complements the song's creeping beat and rapid-fire lyrics. Keeping a tight focus on the artist, this luminous promo demonstrates that less, as the old adage goes, is very much more.

UK

Promos