"Parking Space"

16 August 2019

30s

Space to Play

Online car dealers Heycar tap into the excitement of getting a new vehicle in their first commercial campaign. A series of quirky vignettes shows people ensuring their new wheels will have a proper place to rest: a parking space of their very own.

Director Scott Pickett has the tone just right here, as garages are emptied, reserved signs are placed, and street spots are secured via wheelie bin. The surreptitious nature of these efforts has a very British feel, which fits the film's humour to a tee.

UK

Car / Van Rental