"Slinky"

9 April 2019

60s

Buyer's Boogie

Halifax express the joy of moving into a new home through the medium of Slinky in this quirky ad. Shot with buckets of style by directing team The Sacred Egg, the rogue toy's adventure takes it down stairs, through drawers and cabinets, and even underwater - all while it manages to convey gleeful abandon, despite not, well, having a face.

Funky, reactive lighting is the star of the show here, as the Slinky is accompanied by its own personal neon disco wherever it goes. This, paired with Kool and the Gang's effusive tones and some lovely animation work, is sure to spark excitement in those not otherwise petrified by house prices.

UK

Banks