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Andrew MacGregor

Ford Focus

"The Beauty of Change Continued"

19 February 2019

40s


How many hurricanes?

Ford's latest 'The Beauty of Change' ad sees a new wave of biomechanical butterflies take flight. As director Steve Cope's camera drifts through lush woodlands and the Cinematic Orchestra's backing track swells, nature takes its course the Ford way as the CG flutter transforms into a Focus Active. Call it design by insect committee.

It's a stunning piece of craft and one that really takes the original conceit and enhances it beautifully.

UK

Cars


CREDITS
Edit House: -1 Stitch
Editor: -1 Phil Currie
VFX: -1 Electric Theatre Collective
VFX: -1 Tobin Brett (2D Lead)
VFX Producer: 0 Jon Purton
3D Lead: 0 Neil Scholes (Lead)
Sound House: -1 Bark Soho
Sound Design: -1 Andy Humphreys
Music Supervision: -1 Eclectic
Track: Transformation - The Cinematic Orchestra
Stitch
Electric Theatre Collective
Bark Soho
Eclectic
Review posted: 20 February 2019 - 12:36
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