"Music Makes You Feel Film"

14 June 2019

1 min 52s

Sight and sound.

This artfully shot commercial for upmarket cinema chain Everyman is an intriguing three-hander, with up-and-coming artists Celeste, Master Peace, and Obongjayar taking centre stage as the brand defiantly shun the multiplex crowd.

Split across scenes of civil unrest, waterside dancing, and a transcendent club night, director Sophie Jones's film shuns narrative coherence in favour of rich visuals and an eclectic soundtrack - one that marries jazz, rap, and Afrobeat.

It's all to promote the cinema's partnership with Apple Music, with Jones's promo sensibility also coming to the fore. While the film's slow-burning vibe won't be to everyone's taste, it's still an impressively refined audio-visual experience.

UK

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