"Everyone Plays"

8 February 2019

90s

Winning As One

Coca Cola have teamed up with the Premier League for an inclusive new campaign - 'Where Everyone Plays'. Featuring brand ambassadors Jesse Lingard and Jermaine Jenas, it highlights the universal nature of following a team and how vital fans are at every step of their way to victory.

Starring 250 real supporter, the film beautifully captures the ecstatic highs and sense of community which comes with being a fan.

Director Stacy Wall has added in some clever nods to the character of individual clubs, with all twenty of the Premier League clubs represented. Keep your eyes peeled for a rather unusual appearance from Mr Jenas, too.

M&C Saatchi have engineered a good move for Coca Cola here... a vast improvement on advertising which has been veering towards generic pan-global pap in recent years. More of this please.

UK

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