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Trainline

"Big Shaq"

7 March 2018

2 mins


Rhyming Royalty

Big Shaq - of 'Mans Not Hot' fame - stars in this excellent ad for thetrainline.com's new voice service. Known for his insightful lyrics including '2+2 is 4, minus 1 that's 3, quick maths' and 'your girl knows I've got the sauce, no ketchup', Shaq shows off his self-deprecating sense of humour by making a train timetable enquiry... grime style.

The ensuing lyrical tennis match shows off Shaq's characteristic ability to find deadpan humour in the mundane, as he and the app exchange rhymes about visiting his mum in Margate - encompassing the weather, train changes, and the state of Mrs Shaq's fried fish.

It's an endearing performance which shows off Shaq's unique personality... much to the chagrin of the other guys in the studio. We particularly like the disbelieving response of the guy whose drink he nicks, and Shaq's awkwardly extended departure.

UK

Train Services


CREDITS
Creative Agency: -1 Bartle Bogle Hegarty
CD: -1 Hamish Pinnell
Creative: -1 Fred Rodwell
-1 Andy Parsons
Acc Dir: 0 Jazz Powell
Business: 0 Julian Broadhead
Strategy: 0 Imali Hettiarachchi
Strategy Dir: 0 Tom Roach
Producer: -1 David Lynch
-1 Nicola Ridley
Ass't Producer: 0 Rahul Robertson
Production Co: -1 Burning Reel
Director: -1 Kristian Young
EP: -1 Mike Heath
Edit House: -1 Creep
Editor: -1 Kristian Young
Color: -1 Creep
Colorist: -1 Chris Bell
Sound House: -1 String and Tins
Bartle Bogle Hegarty
Burning Reel
Creep
String and Tins
Review posted: 7 March 2018 - 15:40
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