"Surfer"

8 February 2018

45s

Surf's Up

A second Super Bowl outing for Squarespace sees Keanu Reeves back in the driver's seat... or standing on it, as the case may be. While the first ad had Reeves creating a website for his motorcycle business, this surreal film shows him truly mastering his craft.

We watch Reeves make his way down a desert highway, standing proudly atop his bike as he surfs along. While Squarespace's insurance department will be thankful Reeves didn't carry out the stunt without a special rig and extensive safety measures in place, the end result is believable and impressive.

The chugging soundtrack gives the visuals a pleasantly hippy vibe, as Reeves delivers distorted dialogue about being a beautiful and unique snowflake and making dreams come true. The whole thing is summery and overwhelmingly bizarre... which fits the brand's quirky image to a tee.

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