"Powering Britain"

11 July 2018

60s

The vital spark.

Smart Energy GB are launching a new campaign to get the whole nation using smart meters by 2020, and the launch film is this beautifully observed, documentary-style piece directed by Simon Ratigan.

With subtle, intimate visuals which range from amusing to purely relatable (morning routines, lounging around in a hot tub, burning dinner), the film shows the many and varied ways in which Britain uses power throughout the day.

Diverse casting also represents the country's real population (not the one Brexiteers are increasingly transparent about hungering for), and the film has a warm, genuine vibe which is sure to endear viewers of all stripes.

UK

Public Information Films