"Zero Feel"

5 February 2018

43s

Comfy pants peddlers Sloggi show us underwear through the ages in this entertaining ad. Taking a more playful approach than Uniqlo's recent outing, we see women battle their way out of uncomfortable underoos until corsets and clasps give way to Sloggi's pain-free products. Lovely looking work with an appropriately lighthearted vibe.

Europe

Lingerie