"Actor"

13 August 2018

30s

Mum moves up a gear.

Car hire outfit Sixt put the ‘rental' in ‘parental guidance' with this amusing dip into the world of adult entertainment. Prudes needn't fear any NSFW antics, however - Grey London and director Jim Archer have another money shot in mind.

It opens with a woman phoning her son to relay her late-career renaissance as a porno actor. While she stands tall in her bathrobe and the crew test the bed for, erm, longevity, one can only imagine what her offspring must think.

Far from being scarred by his mum's starring role, however, he's delighted at the news… though it may have something to do with the reasonably-priced Maserati he's driving.

Even if the prospect of an afternoon's birdwatching brings him marginally back down to earth, the male protagonist's well-heeled mania ably draws attention to the brand's pricing structure - something Grey's campaign has achieved with droll regularity.

UK

Car / Van Rental