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Nike

"Caster Semenya"

25 September 2018

74s


Outrunning the Competition

Another lovely communication from Nike here - this time starring controversial running champion Caster Semenya.

The South African star is known not only for her talent, but being the subject of 'gender testing' and the introduction of rules about female athletes having to lower elevated testosterone levels (according to some, specifically targeted at Semenya). Despite these challenges, she has nonetheless continued to compete with her dignity fully intact.

This self-assurance shines through the film, as Semenya tells critics that she's fully aware they'd rather she didn't compete - but that isn't going to stop her. Director A G Rojas presents a well-constructed montage to accompany her words, taking us on a vivid journey back through time.

UK

Sportswear


CREDITS
Creative Agency: -1 Wieden + Kennedy Amsterdam
ECD: -1 Eric Quennoy
-1 Mark Bernath
CD: -1 Evgeny Primachenko
-1 Hannah Smit
-1 Craig Williams
Creative: -1 Teresa Montenegro
-1 Christopher Cryer
Agency EP: 0 Michael MacMillan
Production Co: -1 Park Pictures
Director: -1 A G Rojas
Producer: -1 Nick Goldsmith
EP: -1 Stephen Brierley
VFX: -1 Glassworks
VFX: -1 Kyle Obley
VFX Shoot S'visor: -1 George Webster
Wieden + Kennedy Amsterdam
Park Pictures
Glassworks
Review posted: 25 September 2018 - 16:40
A few more from:
Mark Bernath

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"Nightography"


Mont Blanc
"What Moves You, Makes You"


Nike
"Helden"


Nike
"Caster Semenya"


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"The Fish (with Parley)"


Nike
"Awaken the Phantom"