"Born Adventurous"

30 April 2018

70s

Young At Heart

Land Rover celebrate seventy years of existence by reminding us old fogeys that life is supposed to be fun. A diverse collection of youngsters - filmed as far afield as Bulgaria and Nepal - talk about their sense of adventure, questioning why a lust for life has to disappear as we grow up.

It's an ambitious ad - relying heavily on the kids' natural charisma and, unusually for the sector, not featuring a car of any kind. Director Joe Connor coaxes lovely performances from his cast, imbuing the montage with an authentic verve and sense of fun.

UK

Cars