"A Breath of Fresh Air"

2 January 2018

40s

On a roll.

A pair of bad-ass trikers propel this lovely Haven Holidays commercial. Thought you looked cool on your new bike? Think again.

Rocking heart-shaped glasses and a mean look to camera, the duo acquire numerous accoutrements en route, including sea crabs, ice cream, and even a French bulldog. Well, every holiday needs a souvenir.

Outsider's Jim Gilchrist balances amenities and visual gags well. We like the swoosh that accompanies each head turn. Meanwhile, adland favourite 'Feel It Still' promotes (family-friendly) rebellion.

Haven's advertising has been sporadic over the years but this bright effort re-establishes them as the ideal staycation pick. Expect sales of sidecar trikes to increase, too.

UK

Holiday Companies