"Like a Cow"

18 September 2018

78s

Milking Matters

This tongue-in-cheek ad from Elvie draws attention to their innovative breast pump technology. Recently sported by a catwalk model during London Fashion Week, the tech claims to be the first of its kind and allows mothers to pump breast milk hands-free.

The musical number in this ad makes the product's unique selling points clear - no tubes, no wires, and certainly no bovine indignity. With frank, gutsy lyrics and a bold sense of humour, this is lovely work from director Fiona Jane Burgess and - appropriately - creative agency Mother.

UK

Baby Care