"Play It Like You Own It"

18 July 2018

80s

Adopt, adapt, and improve.

US sporting goods store Dick's advise customers to "play it like you own it" in this kinetic ad. The fast-paced action comes courtesy of director Stacy Wall, who ensures the images have a palpable energy and retain a sense of fun throughout.

Rapid cuts of ad-hoc sporting action - including egg lacrosse and cattle pen football - come together to form a sweat-soaked montage, as the cast practise, practise, and practise some more to become better at their chosen pastimes.

With an adrenaline-rush soundtrack courtesy of Nacey and Angel Haze enhancing the visuals, this tribute to the amateur player emphasises both the creativity and commitment involved in sport.

USA

Sportswear