"A Better Home"

4 September 2018

77s

Home or away?

Those with a lopsided work-life balance will appreciate this busy commercial for Swedish hardware merchants Clas Ohlson. Like their flat pack-loving compatriots IKEA, the brand wish to foster domestic harmony - easier said than done when work and other distractions follow you home every night.

Running with this 24/7 theme, directors Joakim Behrman and Tomas Skoging unleash a swarm of co-workers, corpulent eccentrics, and Instagram-filtered models on one wife/mother. Smartphone in hand, every room becomes an online rabbit hole… causing her to ignore what's really important.

This all chimes with the growing trend for 'dumb phones' and digital detoxes. Setting out its stall with this lively communication, the retailer hope more customers see the light… or at least buy replacement bulbs for said light from them.

Scandinavia

Department Stores