"Glory Awaits"

26 October 2018

30s

Full spud ahead.

Margaret and Mabel are no more, according to this new commercial from Aunt Bessie's. In their time-served place now stands George - a man with an appetite and no time for public transport.

Egged on by an impassioned VO, the bloke leaves his fellow commuters in the dust as he races home for tea. He makes respectable progress on foot and on a bike before switching to another kind of saddle entirely - after all, there's roast veg and Yorkshire puddings at stake.

Such mid-octane action suits the frozen brand's genial ethos well (there's even a warning about safe horsemanship), while apt use of the Grandstand theme tune taps into a sense of homeliness from a bygone era.

UK

Chips / Frozen Potato Snacks