"Big Entrance"

4 September 2018

80s

A Flair for the Dramatic

New products are often released with fanfare... but rarely this literally. Audi's latest Q8 model makes a dramatic debut in this bombastic ad, coming into the world with style - and a soundtrack to match.

While an orchestra nervously tunes up before the arrival of their special guest, the tension builds as dock workers and musicians alike sweat in anticipation. When Verdi's ‘Dies Irae' finally erupts, it's the dockyard Proms.

Director Sam Brown balances comedy and drama well here, keeping things ostensibly serious enough so that the tongue-in-cheek humour lands just right. We especially like the anxious cymbal player's expression as the car eases past, plus the final burst of music to send it on its way.

UK

Cars