"What Do You See?"

8 March 2018

30s

Kinetic Creativity

Adidas have released this lovely female-focused film to coincidence with International Women's Day. Punchy and kinetic, director Jovan Todorovic has ensured the tight 30" running time is packed with as much action as possible... to great effect.

The visuals are tightly constructed, flashing between sports as polished sound design ensures we feel every impact and exertion. Adding still images into the mix brings another dimension to the adrenaline soaked montage, and the blink and you'll miss it pace leaves us wanting more. Great work.

UK

Sportswear