"Gymnasium"

11 December 2017

80s

Hittin' the gym.

Those currently enduring sub-zero temperatures will appreciate this summery gym session courtesy of Stella McCartney POP.

The perfume and RSA Photographic/Black Dog Films' Leonn Ward borrow a school hall for a slick dance-off. Dodgeball practice will simply have to wait.

While the trio warm up, textured visuals are met by funky tones. The soundtrack's retro groove proves irresistible as the cast slip and slide. Best use of stacked chairs we've seen for a while, too.

While perfume brands frequently stray into ponderous territory, Ward and co. emphasise freedom of expression with old-school elan.

UK

Perfume