"Incarcerated"

11 August 2017

90s

Meet the escapists.

We've all been stuck next to an interminable bore on holiday. However, the moustachioed gent in this excellent Secret Escapes ad has a story to tell - think Banged Up Abroad meets The Night Manager.

The drama unfolds beautifully. Dapper and dead behind the eyes, subtle winces accompany each dire recollection. As for the "sadistic warden with a cold, black heart?" Too soon.

Droga5's Ed Redgrave and David Wigglesworth plant the script in an idyllic locale - placing the website's raison d'etre in plain view. Of course, it's the performance you focus on.

His ordeal has given him a new respect for life. Nursing a cocktail at this resort bar, he thinks he's found a kindred spirit - someone who understands how lucky they are to be here. Well, kind of… seventy-percent off a luxury holiday is a steal.

It's a lovely pay-off. Lord knows where the conversation goes from here, but savvy holidaymakers know where to go. A droll and harrowing addition to this sector.

UK

Holiday Companies