"Don't You Die On Me"

25 October 2017

60s

My Kingdom For a Charger

Samsung take a dramatic approach to battery life in this effective ad for their wireless charging function. A series of vignettes introduce dramatic scenes of rescue, but all is not what it seems...

The beauty of this ad is that it builds up the expectation of melodrama, before subverting tropes with beautifully understated performances.

The reluctant scrabble under the sofa for a charger cable, the irritable eye roll of a man trying not to wake up his bedmate - these everyday reactions relatably evoke the anxiety of a rapidly-dying battery while contrasting nicely with the onscreen drama. Clever work.

UK

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