"Lover"

30 May 2017

60s

Carry on, my love.

Change is inevitable, especially when cancer is involved - but Macmillan believes it shouldn't change everything. This hard-hitting film reminds us that there's more to a patient than the diagnosis.

We watch a couple cuddle in bed as the early morning light seeps in. The ad lingers on this scene of domestic bliss… until we're told one of them has cancer.

What follows is a breathless recap of life after diagnosis. From those first shaky steps out of the hospital to examining her scarred body in the mirror, we appreciate how difficult things have become.

The charity acknowledges that tough times like these lie ahead. Instead of letting fear, hostility, and depression take control,, Macmillan reminds us that some reassuring words can go a long way. Suddenly, "We can talk about that" becomes a powerful release.

Bookended by the couple's tender embrace, the ad underscores the thin line between normality and uncertainty. With the right support and treatment, more patients can live life their way.

UK

Charities