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Hellmann's

"Tomato & Honey"

4 July 2017

20s


Hellmann's new ketchup is sweetened only with honey, according to this taste-focused ad. 2AM's Jason Lowe makes the food look invitingly wholesome and this accentuates the move away from refined sugar towards an alternative with fewer ill-health associations. Expect more of this as sugar is revealed as the biggest baddie in the kitchen.

UK

Condiments


CREDITS
Creative Agency: -1 Ogilvy
CCO: -1 Andre Laurentino
ECD: -1 Johnny Watters
-1 Angus George
Acc Dir: 0 Hannah Gage
Business: 0 Alex Canthal
Planner: 0 Brian Jensen
Producer: -1 Kim Parrett
Ogilvy
Review posted: 6 July 2017 - 20:31
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