"Tomato & Honey"

4 July 2017

20s

Hellmann's new ketchup is sweetened only with honey, according to this taste-focused ad. 2AM's Jason Lowe makes the food look invitingly wholesome and this accentuates the move away from refined sugar towards an alternative with fewer ill-health associations. Expect more of this as sugar is revealed as the biggest baddie in the kitchen.

UK

Condiments