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Andrew MacGregor

Hellmann's Mayonnaise

"Sustainably Sourced Oils"

28 March 2017

20s


"Sourcing our oils sustainably" doesn't exactly roll off the tongue, does it? Still, this latest Hellmann's ad does a lively job promoting the mayo's eco-friendly credentials without skimping on the food. Parent company Unilever have pledged to reduce the environmental impact from its brands, so it seems Hellmann's are bang on message.

UK

Condiments


CREDITS
Creative Agency: -1 Ogilvy
CCO: -1 Andre Laurentino
ECD: -1 Johnny Watters
-1 Angus George
Acc Dir: 0 Hannah Gage
Business: 0 Alex Canthal
Planner: 0 Brian Jensen
Producer: -1 Kim Parrett
Ogilvy
Review posted: 28 March 2017 - 22:09
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