"Touch"

16 October 2017

40s

What a feeling.

Good Morning Britain viewers are used to peculiar sights... that's what waking up to Piers Morgan's face each day will do. However, the regular audience may have been surprised by this excellent film from breast cancer charity CoppaFeel! Tackling taboos before our first slice of toast, the ad features pre-watershed nipples.

There's more to this than shock value. The film also uses fun prop work to convey a simple message: get touchy-feely with your breasts. You never know - it could save your life.

Bold visuals are matched by an entertaining script. Whether you're a rubber, a squeezer, or a tickler, the charity urges women to embrace their sense of touch. Cheeky, irreverent, and brave.

UK

Charities