Bossman Birdie
"Walk The Walk"
10 May 2017
2 mins 53s
Walk The Walk
Grime artist Bossman Birdie thinks rather well of himself, and despite his tendency to refer to women as "gash" and use "pansy" as an insult other people think rather well of him too. Luke Davies' sharp promo for 'Walk The Walk' makes use of Bossman's swagger by featuring him in 'living' magazine covers adorned with witty subheaders. In someone else's hands, this might be an irritating conceit - but Davies's touch is deft and there's a deadpan sensibility to it even as Bossman brags about his own success. This is underlined at the end when the music stops and the lights are turned off, as if to say the world's restless gaze has moved on to the next big thing. The singer falters, looks round, and walks off... if there's no-one to perform for, why bother? In all, it's knowing and playful and suggests that Bossman Birdie is a damn sight more intelligent than he's letting on.
UK
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