"The Boy Who Breaks Everything"

17 August 2016

60s

Breaking lad.

Subaru choose a lovely way to communicate their Legacy model's enduring properties by introducing us to a child whose mere touch turns lifetime guarantees to dust.

Everything the poor boy touches at home, at school, and on the street somehow malfunctions in quietly spectacular fashion. Great if you're a kid after some free candy, but not so great if you can't open a door, turn on a light, or play on a bouncy castle without causing a fuss.

The protagonist's unfortunate ability is depcited nicely throughout, while his parents' patient acceptance of their offspring plight continues the light-hearted vibe. You can imagine Tim the Skittles guy offering this boy a reassuring pat on the back (wait, perhaps that's not a good idea).

The pay-off is handled well, too. The protagonist's joy - with a tentative mum looking on - at being able to grip the advertised vehicle's steering wheel without turning it into a driveway wreck is a textbook happy ending. Furthermore, it presents the car maker as both family-friendly and quality-focused at the same time.

USA

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