Click here to sign in/register.
 Advertising awards are a tax on insecurity.
Advert








Jason Stone
Sainsbury's

"Sausage Twist"

20 January 2016

30s


Flights of fantasy.

Hats off to BOLD's Zach Math for going the extra mile with Mike Crowe and Rob Messeter's promising script to create a really funny flight of fantasy.

As in the previous ad, someone cooking a fairly pedestrian meal wonders what they can do to make it more exciting and starts day-dreaming. In this execution, a mum starts thinking about eating in the great outdoors... sausages cooked over a naked flame and the whole family ready to enjoy the sense of well-being you get from fresh air and wild possibilities.

But communing with nature takes on a sinister dimension once the local squirrel population takes an interest in the young family and mum decides she'll add a squirt of pesto to the meal rather than risk being mauled to death by scurry of cute rodents. It's a terrific delivery from Math and he's swiftly becoming a director to look out for.

UK

Supermarkets


CREDITS
Creative Agency: -1 Abbott Mead Vickers BBDO
CD: -1 Toby Allen
-1 Jim Hilson
Creative: -1 Mike Crowe
-1 Rob Messeter
Acc Dir: 0 Leona McNally
Acc Man: 0 Jessica Smith
Planner: 0 Cat Wiles
Snr Producer: -1 Miles Nathan
Producer: -1 Miles Nathan
Production Co: -1 BOLD
Director: -1 Zach Math
Producer: -1 Rob Godbold
Edit House: -1 Final Cut
Editor: -1 Struan Clay
Sound House: -1 750MPH
Sound Design: -1 Mark Hellaby
Music Supervision: -1 Adelphoi
Abbott Mead Vickers BBDO
BOLD
Final Cut
750MPH
Adelphoi
Review posted: 21 January 2016 - 12:39
A few more from:
Toby Allen

Talk Talk
"Date Night"


CALM
"This is not a Drill"


E45
"This is My Space"


Lexus
"Rise to It"


Argos
"Dancer"


Argos
"New Arrival"