Sainsbury's
"Sausage Twist"
20 January 2016
30s

Flights of fantasy.
Hats off to BOLD's Zach Math for going the extra mile with Mike Crowe and Rob Messeter's promising script to create a really funny flight of fantasy. As in the previous ad, someone cooking a fairly pedestrian meal wonders what they can do to make it more exciting and starts day-dreaming. In this execution, a mum starts thinking about eating in the great outdoors... sausages cooked over a naked flame and the whole family ready to enjoy the sense of well-being you get from fresh air and wild possibilities. But communing with nature takes on a sinister dimension once the local squirrel population takes an interest in the young family and mum decides she'll add a squirt of pesto to the meal rather than risk being mauled to death by scurry of cute rodents. It's a terrific delivery from Math and he's swiftly becoming a director to look out for.
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