"Moon"

30 October 2016

2 mins

To bowl-dly go...

They say breakfast is the most important meal of the day - especially when you're planning to blast off into space later. Who better to argue this point than Buzz Aldrin? This evocative film from Quaker Oats takes us back to the golden age of space travel, with eighty-six-year-old Aldrin musing on the past, the present, and the future.

Aldrin relates how Apollo 11 made its way to the moon with the whole of planet Earth tuning in to track its progress. It's a story we've heard before but HLA's Tom Merilion captures some particularly poignant reminiscences from a man softened by the great age he's now reached.

Meanwhile, archive footage reminds us of the excitement associated with this journey into the unknown.

To keep their astronauts up to date with events back on terra firma, NASA turned to an unlikely news source: the World Porridge Eating Championship held in Corby, England. And now this long-forgotten transmission has been cleverly used to associate oats with one of mankind's greatest achievements.

For Aldrin, it's just one example of humanity's infinite curiosity. He encourages us to keep striving forwards. Agency AMV and director Merilion wisely show due reverence to their real-life starman by keeping him centre-stage, and the connection is all the stronger for it.

UK

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