"Arctic"

26 May 2016

40s

Funny? You bet your life

This spot for Betway is one of three lovingly made ads in the style of classic movies. Regardless of your feelings about football and betting, this scenario involving two arctic explorers is great fun, with the misunderstanding at the heart of it getting sillier and sillier until one poor explorer is engaged in a wrestling match to the death with a polar bear.

Basically, he and his companion are holed up in a freezing cabin and time is running out - but his declarations regarding their doomed situation are given short shrift by the other, who has tracked down an important game of footie on the radio equipment and doesn't realise they have a very hungry visitor planning a human smorgasbord.

While urging us to "bet responsibly", bookmakers are keen to persuade us that gambling on sport can be a lot of fun and this kind of laddish approach is a terrific way of making that point.

UK

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