"Brian's Dance"

15 August 2015

60s

Do the robot

That's more like it. Competing against VCCP's loveable ferrets and the loathed but memorable Gio Compario hasn't proven easy for Brian the Robot but this latest effort appears to demonstrate he's by no means a lost cause.

Brian is joined by his robotic acolytes to perform some lively moves as they groove to the strains of 'Apache' by The Sugarhill Gang prompting an investigation from the folk running the factory where the merchandise is manufactured.

It serves as a useful reminder that we can receive a free Brian toy when we use the advertised service and maybe this execution will prompt people to start doing just that... in the hope that they'll be a lucky recipient of one of the mischievous mutineers dancing as though no one's watching.

It is extraordinary that our search for insurance and other financial products now seems to be entirely governed by the free toys on offer and it's a depressing indictment of the ongoing infantilisation of the market. But, hey ho, it is what it is and this is a shrewd pitch for this company's souvenirs.

UK

Insurance