"Ride With Us"

12 July 2015

3 mins 15s

Cycling in tandem

This highly attractive film cements the already strong bond between the advertising industry and cycling... and all in the name of promoting Strava - an online community which enables bike enthusiasts to compete with each other over virtual courses.

This film neatly sidesteps the recent suggestion that some of those adding their times via Strava learned their sense of fair play from Lance Armstrong by concentrating on the purity of the ride. The impressive commitment of cyclists rising early and going through various rituals to ensure they'll have a smooth ride is augmented by footage of them out on the road enjoying a great sense of camaraderie.

It's a lovely film and a great way for Thibaut Grevet - one of Able&Baker's new signings - to announce his availability for UK work.

UK

Sportswear