"Rot Roll Up"

9 January 2015

60s

Old habits die hard

Two young children are with their dad at the park. They go off to play while he sits down to have a fag and watch his "cheeky monkeys". So far, so normal. But as we see him take out his roll-up kit and reach in the tobacco pouch, something strikes us as very wrong. Stomach-churningly wrong, in fact. But he doesn't notice. And that's the worst part.

There's no tobacco at all - what he's rolling up is the deliquescing rot that his habit has caused to occur in his body. Gobbets of tumorous-looking matter and blood-streaked mucus fall out of the paper and smear his hands before melting into brown goo which drips from the end of his cigarette once lit.

It may not stop hardened smokers who - feeling it's probably already too late for them - will just tune out, but we suspect it will reinforce the message among the upcoming generation that it's not worth starting unless they want to increase their chances of a very unpleasant death.

UK

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