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Andrew MacGregor

O2

"Walk"

23 November 2015

40s


These are the droids you're looking for.

O2 give Star Wars fans an early Christmas present with an extended look at BB-8, the spherical droid that looks set to roll away with filmgoers' hearts.

This affectionate ad recognises that some things never change, so C-3PO (now sporting a fetching red arm) and R2-D2 once again find themselves wandering through the desert. Before the two have the chance to get into another domestic, they are alerted to the chirps and beeps of the newest droid in town. And he has some very important information to deliver...

Sidelining their canine-spirited cat might be considered harsh, but you can't blame O2 for getting in on the 'Force Awakens' action. Enticing customers with the chance to attend the film's première is a strong proposition, and the strength of their Priority perk is only emphasised here thanks to the high production values.

UK

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CREDITS
Creative Agency: -1 VCCP
ECD: -1 Darren Bailes
CD: -1 David Beattie
Creative: -1 Steve Dodd
-1 Josh Dando
Acc Dir: 0 Alex Gillespie
Planner: 0 Henry Bilson
Producer: -1 Olly Calverley
Ass't Producer: 0 Charlie Falconer
VFX: -1 Company3
Audio Mix: 0 750MPH
Audio Mix: -1 Matthew Wood
-1 Luke Dunn Gielmuda
-1 Jeff Smith
O2
VCCP
Company3
750MPH
Review posted: 23 November 2015 - 14:06
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