"Round 1"

2 December 2015

70s

A whole new taste of Thanksgiving.

Poets and Islay residents have all had their chance to chime in, now it's the turn of our American brethren to give their colourful tasting notes in the latest instalment of this verbose campaign for Laphroaig.

The twist this time round is getting a family to sample the drink together. With the spoils of Thanksgiving consumed, it's time to taste something much stronger than pumpkin pie.

Back and forth this family deliberate on the peaty liquid's origins (including a unique summation of France's contributions to the world), as well as its especially acquired taste - but always with a smile on their faces.

As we've seen and heard before, one sniff or sip of the single malt is enough to get the debate going. If you've ever wanted to sample "getting hit in the face with a warm shovel", this is the single malt for you. Other brands may baulk at such an association, but it's all part of the joy of tasting for Laphroaig.

Finally, there is some creative licence taken with the name itself, but this is one of the few brand where consuming a dram may help rather than hinder the pronunciation. It's these very quirks that agency White Label have run with from the off and a fine job has been done in keeping the conversation flowing.

UK

Whisky