"Suck It Up"

9 November 2015

30s

This fun commercial for Fisherman's Friend treats us to an imagined history of our attitudes to coughs and colds. Time was "a cold was just a reminder that you were still alive", we're told as man and bear fight each other with a mighty roar. Now? We're listless and bedbound - but the aforementioned product can help us to suck it up.

Canada

Cough Remedies