"Spread the Word"

23 February 2015

60s

The Geeks Shall Inherit the Earth

How do you communicate a piece of news about the adoption of a new technology that will mean virtually nothing to the people affected by it? You make fun of the idea that anybody will give two hoots about it by making it look like the most important news you could imagine, and you make the messengers look as geeky as you could possibly conceive.

That was the approach adopted in this lovely new commercial for AT&T which leaves the viewer strangely certain that the implementation of America's strongest LTE signal is going to make a significant difference to something. We're not entirely sure what that something might be... but we are sure it's well worth paying for.

USA

Telecommunications