"Summer Snacks"

6 July 2014

30s

Simple snacks

A very clever ad indeed. An engagingly sweet dad shows us how he makes healthy snacks for his lads and their friends while we glimpse the boys playing in the garden in the background. Cinnamon apple crisps, frozen strawberry yogurt buttons... they're impressively simple to make, and sound very tasty - plus dad's little fluff in his explanation is a lovely touch: props to all for deciding to leave that in.

This spot makes us immediately think: why aren't we doing that? Why are we letting our offspring gorge on corn-based, nutrition-free snacks and family bags of E numbers - or, alternatively, forcing them to eat plain carrot batons? We hang our heads in shame at our lack of imagination at the same time as being paradoxically filled with hope and inspiration for the future of our children's diets.

UK

Supermarkets